Using SEO to Optimize Your Social Media Profiles
If
you’re reading this then it means you probably have at least a base
understanding of what social media and social networking is. You
probably at least have a Facebook profile.
Just
as if you were doing search engine optimization for your website, the
first thing you must do to optimize your social media networks is to
research. You have to find a niche and decide what keywords you want to
use. Try to use as specific as keywords as possible and narrow in on
these. The longer the keyword you can focus in on, the more likely
you’re going to be found. For example, “discounted hotels in Midtown
Atlanta” is going to offer you a much better chance of getting found
then just “hotels.”
Next,
of course you want to start implementing SEO to your social networks.
One thing to keep in mind is that when including links on your social
networking profiles, like Twitter, these sites often put a “no follow”
attribute on the link. This basically means that most search engines
will ignore the link when filtering through content.
Although
some of your social networking profiles and information can be found in
general search engines, you are ultimately optimizing to be found
within that particular social network’s search engine. Twitter for
example is quickly becoming known for it’s search box that provides
up-to-the-minute search results. With Facebook, although it can be
difficult to optimize the information in your profile, you can optimize
the titles for search.
Ultimately,
the important thing is to first research how to optimize each of your
social networks. How to optimize your Twitter profile and posts is going
to be completely different then how to optimize your StumbleUpon
profile.
Secondly, and here’s the kicker, you have to deliver quality content that engages users.
Optimizing your social networks for search engines won’t mean a thing
if users don’t take action. Don’t create repetitive titles and posts
that strike users as another marketing ploy. You have to give users a
reason to friend you or follow you.
Once you’ve gained the trust of that network, only then can you successfully optimize your social media outlets.
SOURCE : http://www.berbagi-ilmu.org
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